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Chapter 1

How to Reach Out Influencers?

Businesses can reach out to influencers by sending them an email or a DM on social media to invite them to collaborate on their campaign. It sounds simple, but knowing how to reach out to influencers takes some planning and strategizing. Firing off DMs and hastily written emails without a plan will be hugely time-consuming and won’t entice them to join your campaign.

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Decide your strategy for reaching out to influencers

Businesses can reach out to influencers by sending them an email or a DM on social media to invite them to collaborate on their campaign. It sounds simple, but knowing how to reach out to influencers takes some planning and strategizing. Firing off DMs and hastily written emails without a plan will be hugely time-consuming and won’t entice them to join your campaign.

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• How much time can I dedicate to influencer outreach?
• Will I use spreadsheets or use an influencer marketing platform?
• How many influencers do I need for this campaign?
• What type of influencers will I contact?

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Chapter 2

Choose Your Method to Reach Out to Influencers

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Methods to reach out

Depending on your budget, resources, and how many influencers you need to reach out to, there are several methods for contacting influencers.

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Direct message via social media

• Creators are likely to see it as they check social media often. Can be informal and relatively quick to execute.
• Not all platforms allow you to directly contact creators that don’t follow or subscribe to your channel.

Email

• It’s possible to batch emails and send several at once.
• However it’s very difficult to organize and track all the individual replies in your inbox or spreadsheet. It will take up a huge amount of time to manage this manually.

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“Once you’ve identified the influencers you’d like to work with, the next step to securing a partnership is knowing how to reach out to influencers. The way you approach influencers is crucial to the success of your campaign.”

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Once you’ve identified the influencers you’d like to work with, the next step to securing a partnership is knowing how to reach out to influencers. The way you approach influencers is crucial to the success of your campaign. You need to become an expert at crafting the perfect message while managing outreach at scale and tracking responses and follow-ups.

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Chapter 3

Engaging Influencers

Engaging influencers during outreach requires a personalized and respectful approach. Start by appreciating their work and explaining why they align with your brand. Clearly communicate the campaign’s objectives, expectations.

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Prepare your campaign invitation message

Depending on your budget, resources, and how many influencers you need to reach out to, there are several methods for contacting influencers.

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Influencer follow-up

• Creators are likely to see it as they check social media often. Can be informal and relatively quick to execute.
• Not all platforms allow you to directly contact creators that don’t follow or subscribe to your channel.